What is a trademark?

A trademark is defined as a symbol, word, or phrase that is legally registered or established by use as representing a company or product. It serves the primary purpose of distinguishing the goods or services of one party from those of others in the marketplace. This identification helps consumers know the source of the goods, ensuring they can make informed purchasing decisions and avoid confusion with similar products from competitors.

Trademarks are essential in protecting brand identity and preventing consumer deception. This legal protection means that once a trademark is established, the owner has exclusive rights to use that mark in commerce, which contributes to brand loyalty and recognition. Therefore, identifying a trademark as a symbol that distinguishes the goods of one party from others accurately captures its essence and function in both business and consumer contexts.